Zubaida Apa's Gora Movement Ad

[Nain]

Re: Zubaida Apa’s Gora Movement Ad

@mahool

Zubaida Tariq commonly referred to as Zubaida apa, is one of the most prominent cultural personalities of Pakistan. Starting her career as a cooking expert at the age of 50, she has gained immense popularity on account of her knowledge and experience in home remedies. She is well-known for her personal culinary style and for her real love of traditional food. Her expertise in giving kitchen and household advice is significantly influential upon the Pakistani locality. However, her advertisement on Zubaida aapa Whitening Soap has triggered great response considering the skin colour bias it forecasts. While some view this commercial as accommodating, others see it as a step towards discrimination.

Credit: Zubaida apa’s snow: Ab Kala Rahaiga Pakistan – The Express Tribune

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