Zubaida Apa's Gora Movement Ad

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

@madz124

^ summarize karna seekhen, mahool. no one is going to read that

Consequences of skin whitening products…

According to Dr Debraj Shome, a top plastic surgeon in India,“Fairness creams have harmful chemicals such as hydroquinone, mercury and other steroids which lead to patchy, rough and spotty skin, and premature ageing. Hydroquinone is a severely toxic and powerful chemical that is used in photo processing, manufacturing of rubber and is also used as an active ingredient in hair dying. Mercury, on the other hand, in the form of mercury chloride and ammoniated mercury, leads to the development of skin cancer. These are just a few of the negative effects of these fairness creams and many companies fail to disclose all the ingredients used in the creams”.

[S08]

Re: Zubaida Apa’s Gora Movement Ad

uff ad mein sub bhotnis lag rahe hain…lol

[madz124]

Re: Zubaida Apa’s Gora Movement Ad

@mahool

Consequences of skin whitening products…

hmm there was a rumour a few years back that Aishwarya Rai has bleached her body. From the movie “Jeans” to “Kuch Na Kaho”, there is a significant difference in her skin tone.

[muqawwee123]

Re: Zubaida Apa’s Gora Movement Ad

@madz124

^ summarize karna seekhen, mahool. no one is going to read that

kaam chori culture. is this with only desis or non-desis as well?

Are there different things for doing kaam-chori in different cultures?

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

@muqawwee123

kaam chori culture. is this with only desis or non-desis as well?

Are there different things for doing kaam-chori in different cultures?

Are you too kamchor to open thread on slacking…

@madz124

hmm there was a rumour a few years back that Aishwarya Rai has bleached her body. From the movie “Jeans” to “Kuch Na Kaho”, there is a significant difference in her skin tone.

acha… mojhy to nahi pata…

[Mezhgan]

Re: Zubaida Apa’s Gora Movement Ad

@madz124

hmm there was a rumour a few years back that Aishwarya Rai has bleached her body. From the movie “Jeans” to “Kuch Na Kaho”, there is a significant difference in her skin tone.

I think with actors another factor to take into consideration is the heavy lighting used on sets to shoot films. Harsh lighting tends to wash out the skin and make it look lighter.

The type and quality of lighting used in film making has changed over the past few years. If you look at films from the 80s and early 90s, you notice that the the lighting is a bit more natural and not as harsh. This would also make a difference in the appearance of the actors.

[madz124]

Re: Zubaida Apa’s Gora Movement Ad

@Mezhgan

I think with actors another factor to take into consideration is the heavy lighting used on sets to shoot films. Harsh lighting tends to wash out the skin and make it look lighter.

check out her belly colour in “dayya dayya” song as opposed to “nimbooda”

khair, I don’t know if the rumour is true. Bleaching practices in India isn’t something that is unheard of.

[madz124]

Re: Zubaida Apa’s Gora Movement Ad

@muqawwee123

kaam chori culture. is this with only desis or non-desis as well?

Are there different things for doing kaam-chori in different cultures?

kaam chori ki aisi ki taisi. App office work ker den mera, main app ke threads run karti hon. :k:

[OYMWA]

Re: Zubaida Apa’s Gora Movement Ad

Sounds like she is the Martha Stewart of Pakistan.

[shehzadamc]

Re: Zubaida Apa’s Gora Movement Ad

best totky I think it takes some things too seriously.

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

@shehzadamc

best totky I think it takes some things too seriously.

Explain karain?

[Deeba1234]

Re: Zubaida Apa’s Gora Movement Ad

@madz124

hmm there was a rumour a few years back that Aishwarya Rai has bleached her body. From the movie “Jeans” to “Kuch Na Kaho”, there is a significant difference in her skin tone.

I’m pretty sure she used to.. In her childhood/teenage pics she had a pretty ‘normal’ desi complexion but after Miss World she strangely started to turn whiter and whiter..

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

Just the fact that a product such as this is endorsed by a well-reputed celebrity, let alone named after her is cause of great angst. Generally, Zubaida Aapa is known for her “totkas”, or wisdom and household remedies, and has a rather large, loyal, following. But if this counts as one of her pearls of wisdom, we have a problem. The time for us to come out and protest against this unfair mindset is now. People like Zubaida apa, held in high esteem by the masses, have a responsibility towards the people to uphold, the responsibility not to mislead them by saying things like beauty only comes with fairness! These advertisements and endorsements just go to show how deeply we are still trapped in the post-colonial mindset when the ‘goras’ were our superiors and being gora meant being desirable and ‘having it all’.

This unhealthy obsession with having a fair complexion gives birth to many complexes, especially in adolescent girls. Often from an early age, mothers start taking care of their daughters’ skin tones; many not being permitted to leave the house during certain hours for fear of getting a tan. And if ubtan, Multani mithi and endless amounts of beauty products do not produce the necessary results, the child inevitably becomes the subject of ridicule, thus, resulting in an inferiority complex. This complex not only puts a damper on his/her self-esteem, it affects the child’s confidence and has the potential of causing irreparable damage to his/her personality.

We are South Asian Pakistanis, have a lovely caramel or chocolate shade to our complexion and should be proud of it. Yet, instead of taking pride in ourselves, we let ourselves be bullied into a fake world promised in such commercials; despite knowing that these advertisements are just a means to cash in on our weaknesses. But my question to the masses is why gora, why not kaala?

Goray rang ka zamana is over, Zubaida Aapa – The Express Tribune Blog

[Nain]

Re: Zubaida Apa’s Gora Movement Ad

@mahool

Zubaida Tariq commonly referred to as Zubaida apa, is one of the most prominent cultural personalities of Pakistan. Starting her career as a cooking expert at the age of 50, she has gained immense popularity on account of her knowledge and experience in home remedies. She is well-known for her personal culinary style and for her real love of traditional food. Her expertise in giving kitchen and household advice is significantly influential upon the Pakistani locality. However, her advertisement on Zubaida aapa Whitening Soap has triggered great response considering the skin colour bias it forecasts. While some view this commercial as accommodating, others see it as a step towards discrimination.

Credit: Zubaida apa’s snow: Ab Kala Rahaiga Pakistan – The Express Tribune

mae tu nahi ker rahi use

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

@fariha ali

mae tu nahi ker rahi use

har koi kala nahi hota …

[Nain]

Re: Zubaida Apa’s Gora Movement Ad

@mahool

har koi kala nahi hota …

Apna na batayein

Waddey aye Gorey loog

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

“I know the skin whitening soap tagline is improper but I can’t understand why so much fuss is being made over it? It’s just a soap ad! Why doesn’t the media comment on ads which show scantily dressed women?” — Zubaida Tariq

Zubaida Apa: Mistress of spices - Newspaper - DAWN.COM

[amber19]

Re: Zubaida Apa’s Gora Movement Ad

Skin lightening in general - with fair and lovely and all the other soaps, etc are just stupid and women have had reactions to them with long term use.

Why not just take care of your skin (use sunscreen everyday) and be proud of the skin you have.
Women are constantly fighting against society to be accepted and there’s so much input from people on how a woman should look/dress/weigh it’s ridiculous.
I don’t support products like these and if I get a tan so be it. Skin colour doesn’t make a person attractive, it’s their character and personality.

[mahool]

Re: Zubaida Apa’s Gora Movement Ad

@amber19

Skin lightening in general - with fair and lovely and all the other soaps, etc are just stupid and women have had reactions to them with long term use.

Why not just take care of your skin (use sunscreen everyday) and be proud of the skin you have.
Women are constantly fighting against society to be accepted and there’s so much input from people on how a woman should look/dress/weigh it’s ridiculous.
I don’t support products like these and if I get a tan so be it. Skin colour doesn’t make a person attractive, it’s their character and personality.

Desi aunties are obsessed of gora color… and Zubeda Apa is living example…

[Mezhgan]

Re: Zubaida Apa’s Gora Movement Ad

@mahool

“I know the skin whitening soap tagline is improper but I can’t understand why so much fuss is being made over it? It’s just a soap ad! Why doesn’t the media comment on ads which show scantily dressed women?” — Zubaida Tariq

I find this comment extremely disingenuous and in rather bad taste. As someone who lives and grew up in Pakistan, Zubaida is likely aware of the fixation with light skin on the subcontinent and the issues surrounding it. It’s ludicrous for her to state that she doesn’t know what the fuss is about.