Zubaida Apa's Gora Movement Ad

Zubaida Tariq commonly referred to as Zubaida apa, is one of the most prominent cultural personalities of Pakistan. Starting her career as a cooking expert at the age of 50, she has gained immense popularity on account of her knowledge and experience in home remedies. She is well-known for her personal culinary style and for her real love of traditional food. Her expertise in giving kitchen and household advice is significantly influential upon the Pakistani locality. However, her advertisement on Zubaida aapa Whitening Soap has triggered great response considering the skin colour bias it forecasts. While some view this commercial as accommodating, others see it as a step towards discrimination.

Credit: Zubaida apa’s snow: Ab Kala Rahaiga Pakistan – The Express Tribune


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Re: Zubaida Apa's Gora Movement Ad

what do you mean by cultural personality?

Re: Zubaida Apa's Gora Movement Ad

Those are not my words...

Re: Zubaida Apa's Gora Movement Ad

maybe she means to use this soap on laundry.

Re: Zubaida Apa's Gora Movement Ad

Fair & lovely, fair & handsome, whitening pills and so on exist. Why target Zubaida apa alone ?

Re: Zubaida Apa's Gora Movement Ad

what did you perceive about her when you read these comments about zubaida aapa?

Re: Zubaida Apa's Gora Movement Ad

totkay wali aunty...

Re: Zubaida Apa's Gora Movement Ad

I think she is easy target for people and public knows her as well

Re: Zubaida Apa's Gora Movement Ad

Is she the face of her own product, lol?

Re: Zubaida Apa's Gora Movement Ad

yes. Isa nagri ke paas ye baRa board laga huwa hai Zubaida aapa marka cream ka

Re: Zubaida Apa’s Gora Movement Ad

I am not sure, but she endorsed the whitening soap…

She is famous in home remedies… and appearing in soap ad is like giving certificate of white skin… :hmmm:

Re: Zubaida Apa’s Gora Movement Ad

Whtening products exist and so do tanning products. If someone wants to campaign against it…it should be the idea of the need of such products and not one particular product or company.

Re: Zubaida Apa's Gora Movement Ad

Who doesn't know fair & lovely ?

Re: Zubaida Apa's Gora Movement Ad

Oh la la

Girlfriend's got some serious guts.

Honestly this news should get international coverage. Let's show the world that our beauty industry does not discriminate against elderly. Ageism? What ageism?

Re: Zubaida Apa’s Gora Movement Ad

woh bechara… ghareb logo kay soap kay peechay par giya hia.. fair and lovely jaisi MNC ko touch bhi kar sakta… :aj:

Re: Zubaida Apa's Gora Movement Ad

I think popularity of personality matters more than popularity of product. This is the reason why they keep changing models for same product

Re: Zubaida Apa's Gora Movement Ad

I read the article and my my is all I can say. I know it was supposed to be a tongue in cheek type of article but I think it takes some things too seriously.

Re: Zubaida Apa's Gora Movement Ad

I think I've seen elder ladies like 'Jahan Ara Hai' in cosmetic ads earlier.

Re: Zubaida Apa’s Gora Movement Ad

Exactly the point I was trying to make :whistling:

What mahol said seems more likely.

Re: Zubaida Apa’s Gora Movement Ad

I didn’t read the article yet. What does it say? summary please :cadet: