Yes, its privately funded... here are some of the details
This is one-way trip to mars, anyone can apply online, initially 40 participants were selected and are being trained to survive on Mars, first crew will be sent in 2023 and then others will be sent every few years in SpaceX dragon capsule (sponsored by Space X CEO Elon Musk).
The crew will set up a small camp and develop survival techniques for habitation for the next arriving batch. Thats all I know so far, rest you can google.
LOL, I remember reading about that 1-way trip to Mars; No thanks. Just the idea of not seeing your loved ones. And what if something goes wrong? shudders
Maybe it’s a creative attempt at population control. Let’s see…who would I want send to Mars?