Re: Viewership measurement and TV Channels ..
not all women watch TV all day 
Thanks Ninja and KKF , thats exactly how Viewership is measured in Pakistan as well .. I wonder if thats the case in the western world as well 
We do have sky boxes but then we are not a paid customer, we only watch free to air channels .. does that mean they can still record us?
Also I dont remember every having taken part in survey of any kind .. Neither have any friends done that , so clearly it means that there must be another method out there that collects the TRP data ..