Viewership measurement and TV Channels ..

[muqawwee123]

Re: Viewership measurement and TV Channels ..

@Chicken_Biryani

Muqawwee, thats a simple one to answer

Saasbahu serials are watched by majority and a business likes to advertise themselves to majority , specially if the products are every day use like cosmetics, detergents, dresses, internet services etc etc

On the other hand, news shows are only watched by a specific segment of viewership, who wont be much interested in cosmetics adverts ! so they dont get as many adverts ..

The most important thing being that TV advertisement is not a small chunk of investment. It really is extremely costly. So businesses try to extract maximum value out of the investment. Hence why so much interest in timeslots and programmes that have a huge TRP ..

But CB these ladies watch TV all the day.. why rates are high in Prime Time slot (7 to 10 pm), when fight over remote control is more likely?