It just looks like your wishful thinking. Or did Imran say it too?
Doesn’t Imran already HAVE a brand name? He is one of the most popular people in the country.
If Imran continues to rely on such characters then his ‘brand name’ can actually DECREASE instead of increasing, as people won’t see any difference between him and other parties.
So this is a dangerous strategy for him, if it really is a strategy. It can backfire very easily. But on the other hand, what could be WORSE than what loser PTI is at this moment? So yeah, PTI can try this strategy, or ANY strategy.