Mehnaz
March 17, 2012, 1:45am
91
Re: Sana Safinaz Controversial new ad campaign – What do you think?
Jolie:
Rome wasn’t built in a day!
Please don’t use this “easy to sit and comment” rhetoric, it makes not sense whatsoever in this day and age. You simply cannot underestimate the importance of social media and internet in general, its literally shaping the world we live in today and how we go on with our life. I hope you all watch news every once in a while news and know a thing or two about the Arab revolution, because internet and social media is the best way of spreading information and evoking interest to the point of turning into a storm of passion A small internet protest and publicity goes a long long way…even the designers know that.
Today’s protest could be tomorrow’s rule.
Do you really need to be so condescending all the time? This must have been how I sounded when I first started posting here so many years ago.
I asked some valid questions about what the average person in Pakistan thinks of this campaign and what work is being done on the ‘ground’ by Pakistanis in Pakistan when it comes to breaking social barriers.
By all means, talk about this topic, but have a proper action plan in place that will be effective in the long run, which also involves people in Pakistan - the ones you are fighting for.
From another thread on GS about this topic:
Well, I have done specialization in Advertising in my masters and has been teaching this subject to Masters, M phil and BS Hons students for last 6 years. As I know this subject and the technicalities of ad making the format chosen itself depicts the elites. Its a lifestyle plus luxury format with the appeal of glamour and fantasy in it. The ad itself speaks that brand is prohibited for the ones who cant afford. If you see even the train shows a luxurious cabin, which in real does not exist in Pakistani trains. The driver holding purse of the model and umbrella again is the indication towards the elite status. However I have felt that less emphasis is given on prints and the reason for it is that SS stands as a status symbol and brand manufacturer know this so they just focused on status element. Be the design good or bad it gives a relief to everyone wearing it in committee parties “Yeh Sana Safinaz ka hai” and else all around would give lauding looks even if print has nothing creative in it. Thats what I think and have summarized
http://www.paklinks.com/gs/bazaar-talk/547297-sana-safinaz-2012-lawn-collection.html
