Re: Sana Safinaz Controversial new ad campaign -- What do you think?
^What are you doing about it?
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
How does the fact that they are paid make it ok to glamorize this sort of exploitation and objectification of poor as accessory?
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
i don't buy designer clothes......
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
i don't buy designer clothes......
Thanks for coming into the Fashion forum JUST to tell us that. You've made a profound and thought-provoking contribution. :p
Re: Sana Safinaz Controversial new ad campaign – What do you think?
pichla page v parh lo..
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
How does the fact that they are paid make it ok to glamorize this sort of exploitation and objectification of poor as accessory?
Sahar, I guess I'm just not getting it. This is what porters do. They carry people's luggage from one place to another. This is how they make money. This is what their uniform looks like. This is what you get to see on EVERY train station in the continent. There are porters even at airports. You don't have to be a rich snob to use their services. Mujhe samajh nahin aa rahi what's so shocking.
These are adults who chose to feature in this ad with or without pay. Who am I to say they shouldn't have done that? Did someone make them do this at gun point?
You know what I find shocking... those NGOs' ads featuring nearly dead children... that is when I feel their misery is being exploited... but I find solace in the possibility that perhaps these shocking images touch people's hearts and they donate money to those in need. What exactly are people going to do in response to particular ad?
PS: I respect everybody's opinion. I'm just trying to understand others' perspective hence the lambi lambi posts. This one will probably be the last one.
Sana Safinaz Controversial new ad campaign -- What do you think?
^ I kind of agree. When I saw the adds I must admit I saw the porters first, women second an the clothes last. Says alot about the clothes I guess and I love SS!
Who dosnt know there's a huge gap in terms of working class and rich. Also I don't see that it's objectifying them to me it portrays the two halfs of Pakistan together. Also lawn is an everyday material but were paying ridiculous prices for it. The juxtaposition shows in the add.
Would be q clever if it hadn't already been done before like its been said-Vogue India.
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
I can see this from different angles. Not impressed with the ad...it IS in poor taste. However, even if the ad was not depicted in such a way....it doesn't eliminate the reality of the situation. You don't have to see a picture to know that a socioeconomic disparity exists.....you can simply go out in the streets and see it for yourself. While I can see how it's offensive....I also understand that bringing something like this out in the open might ...along with outrage....spark some sensitivity or a more conscious effort to do business in an ethical fashion.
One thought that came to mind was that we're so outraged with seeing designer clothes/accessories amidst the backdrop of porters......that we forget that it must be very difficult for them to afford their basic needs (food/rent, etc)...let alone such luxuries. I'm not trying to justify the ad, but I'm wondering if .....for a porter.....the designer labels are the least of their worries when the basic needs alone are hard to meet. What if to a porter.....just seeing someone buy snacks for their family.....is "luxury" enough (while we get worked up over the designer apparel)? If one is going to worry.....there are far "more simple" things to worry about (education, being able to afford proper health, food, shelter, etc). What's being done to eradicate those issues? You could walk about in K-Mart/TJ-Max/Ross/Goodwill garb.....even that might be a luxury for someone.
Sana Safinaz Controversial new ad campaign -- What do you think?
Wealth is all relative. I dislike what the adverts represent but not the ads or the brand itself. I think people are angry because they feel guilty. Guilty about the poverty around them that they could do more to help but they get so involved in the consumerist life and world that they don't. Then when something like this reminds them they direct there emotions to the brand.
All of us here are privileged Alhimdullilah. And I know I could do more to help those who are less fortunate than me.
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
^That's a good point. Anger can sometimes stem from guilt. It's much easier to point out the errors of others than to reflect over our own shortcomings or messages that our own behavior/actions send out.
Re: Sana Safinaz Controversial new ad campaign – What do you think?
Do you really need to be so condescending all the time? This must have been how I sounded when I first started posting here so many years ago. 
I asked some valid questions about what the average person in Pakistan thinks of this campaign and what work is being done on the ‘ground’ by Pakistanis in Pakistan when it comes to breaking social barriers.
By all means, talk about this topic, but have a proper action plan in place that will be effective in the long run, which also involves people in Pakistan - the ones you are fighting for.
From another thread on GS about this topic:
http://www.paklinks.com/gs/bazaar-talk/547297-sana-safinaz-2012-lawn-collection.html
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
I think there are AT LEAST three separate issues here:
1) Poor advertising quality:
*product placement of another brand
*the photo lacks a clear focus
*the photo does not necessarily make one want to go buy the outfit
*this seems more of a critique of the fashion industry (and its buyers) rather than an ad.
2) The message of the ad is unclear. And whatever that message is, it seems to be reveling in the disparity between classes in order to sell the clothes.
3) People are outraged at the outrage. But the reasons are diverse.
To me, the fact that it depicts reality doesn't make it okay. This is not a photojournalistic critique. It's an advertisement, and an advertisement reflects/encourages the desire to mimic what is being depicted. It's not just about the luxuries for people who buy SS. It suggests that this is good and desirable; it should be encouraged. That is not ok.
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
i don't buy designer clothes......
I don't either.
Re: Sana Safinaz Controversial new ad campaign -- What do you think?
Do you really need to be so condescending all the time? This must have been how I sounded when I first started posting here so many years ago. :D
I asked some valid questions about what the average person in Pakistan thinks of this campaign and what work is being done on the 'ground' by Pakistanis in Pakistan when it comes to breaking social barriers.
By all means, talk about this topic, but have a proper action plan in place that will be effective in the long run, which also involves people in Pakistan - the ones you are fighting for.
From another thread on GS about this topic:
lol...Seems like I'm always in a rush when posting here, perhaps I should take this website little seriously. Anyway back to your point.
First of all, this campaign or the brand itself is not designed for an "average" Pakistani, so I doubt if the vast majority is moved by this controversy or they're even aware of it. Secondly, the ads are certainly distasteful, tacky and amateurish so perhaps the 'plan' is to register your criticism so the next time, SS can come with more professional and pleasant ads. I for one is not calling for any social revolution or planning to take on the streets when I say the ads could've been less elitist and patronizing. If you allow the brand to easily get awya this time, maybe next season SS will be glamorizing child labour or advertising their clothes in a funeral setting (United Colours of Benetton did something like that).
Like I understand, its fine if you don't find anything wrong with the ad, but it makes no sense at all, to tell people to hush up and preach them about what how, when and for what they should be raising their voice for. If someone really cares about long term plans then maybe he/she should encourage people to pay attention to advertisements and get into the habit of raising their concerns so one day we can also have our own version of advertising standards authority. Do you think we'll be able to achieve if we don't even care in the first place? But I also understand that Pakistani private media still very young, so it has a long way before it even comes close to the standards of its Western counterpart, people need to be patient.
PS: I'm thinking of revisiting that Lipton trolley ad thread.