Sana Safinaz Controversial new ad campaign -- What do you think?

[payal_sharma]

Re: Sana Safinaz Controversial new ad campaign – What do you think?

@supersummer

Unless its a collaboration no major brand would feature another in an ad campaign - its kinda tacky in my eyes - it shows SS need to ride on someone else’s back to express their positioning. Clever brands do this on their own.

^This.

The Vogue India editorial was just a fashion shoot. And it show rich ppl flaunting their wealth to the less fortunate. Instead it shows the poorer sections of society in extremely hi-end designer gear not carrying it for their “masters”.

Here SS seems to want to desperately portray that ladies who wear their clothes by default also wear LV . The seem to riding high on the LV brand. A bit snooty !!