Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2013

I think it’s high time we dedicated an entire thread to this movie. It premiered at the Mumbai Film Festival amongst raving reviews and recently premiered in several cities in the united states/canada where most shows were sold out. I haven’t seen the movie but am thoroughly impressed at the commitment of the whole cast at promoting this venture and sticking by it against all adversities. Their perseverance finally paid off and ARY has picked it up for distribution beginning Eid ul Fitar. So many movies that started filming with (and before) this movie are still in post production due to the absence of a distributor. Here are some details of the movie:

Synopsis: Musically intense and colorfully raw, JOSH takes a sneak peek inside Pakistan today- the way you didn’t know it.

Fatima, a committed schoolteacher living the cosmopolitan high life in Karachi, has her life shattered when her nanny, Nusrat, inexplicably disappears. Josh is the story of Fatima’s search, despite the warning of her friends and family, for a dangerous truth in Nusrat’s feudal village.

Starring: Aamina Sheikh, Mohib Mirza, Khalid Malik, Navin Waqar, Khalid Ahmed, Parveen Akber, Nyla Jafri, Kaiser Khan Nizamani, Saleem Mairaj, Adnan Shah Tipu, Ali Rizvi, Faizan Haqquee, Gul e Rana & Many more.
Directed: By Iram Parveen Bilal. Music by Shahi Hasan, Manesh Judge & Noor Lodhi of Indus World Music.
Written By: Iram Parveen Bilal

Official Trailer

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Here’s Anwar Maqsood endorsing it:

“The great multi Oscar winning director Frank Capra lives again, only this time as a young, Pakistani woman named Iram Bilal, who in JOSH, her stunning debut, manages the rare combination of trenchant social criticism and heart warming characters whose deep humanity shows in every frame.”
**Robert Rosenstone, Film Historian, Author

**

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Sound Track. Love all three songs!!
Muhabbat Ka Junnon Baki Nahi: JOSH Soundtrack Muhabbat Ka Junoon by Noor Lodhi on Vimeo (loving this!!)

Bhangra song: JOSH Sountrack Tu Nach by Devika & Manesh Judge on Vimeo

Yeh Dil Kiyun Mera: JOSH Soundtrack Yeh Dil Kiyun Mera by Shahi Hasan & Zoe Viccaji

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

nice post

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

These folks did a food drive for "Khana Ghar" and provided ramazan food supplies to over 120 families. The movie is loosely based on the life of khana ghar owner Parveen Saeed who founded the charity to provided heavily subsidized meals (something like 3 Rs for a whole meal) to the needy. I hope they can get a distributor in boston!!

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Man, I hope I can find a way to watch this movie..

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

The film team was promoting the movie on GMP last night. It is releasing in Pak on EId.

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Looks good.. will hopefully watch it.

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Awesomeness

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Another trailer, I want to see this one.

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

has anyone seen this ? please see this with an open mind and heart. It was made on a tiny budget and the team faced many hurdles owing to the nonexistent infrastructure in pakistan for movies. so don't compare it to a bolly flick!! coz it doesn't have the "shushkaaz" of B-town, but has a beautiful story instead.

I am personally very impressed by the director. Yaar kia bundi hai!director, writer, marketing manager, facebook page maintainer, event organizer. she's seriously done it all. she is so confident in her product that she's gone through every avenue to promote it. international screenings, submissions to international film festivals, food drives, pakistani university screenings, radio appearances, private viewings for renowned pakistani celebrities and getting their endorsements . Her passion for her work is so inspiring and addicting. I really want her to succeed with this.

Her formula of marketing really worked because so many independent movies in pakistan never see the light of day because no one picks them up for distribution. She made the right decision to submit it to international festivals which got her approval from critics and put it on ppl's radar. It was eventually her big win in the mumbai film festival that gave her the break she needed in terms of getting a distributor (ARY).

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Yeah she is one hell of a woman. I wanted to open a thread on her. Someone has to do a nice write up for her on GS. People know about these Bakhwaas drama writers but no one here is talking about irum perveen.

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

^ seriously. “cheetee hai! chaa gaee hai”


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Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Here is Josh featured on Huffingtonpost. It includes an interview of the director.
HuffPost Live

so proud!

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

I wonder how much they’re charging for tickets and whether the poor and labor class, who traditionally are movie goers can see this movie.

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

I am hearing really good reviews of this film, need to watch this one

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

Looks promising. Just searched online for Iram Parveen Bilal and noticed this website, she has directed several independent films…

Parveen Shah Productions - Home

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

She gave a TEDx youth talk at Catech:Get Uncomfortable Now!: Iram Parveen Bilal at TEDxYouth@Caltech - YouTube

Re: Pakistani Movie Josh (Against the Grain) being released nationwide Eid ul Fitar 2

LIFF Special: Josh - Against the Grain Review - BollySpice

Its sad that the film has gotten such a beautiful review in an Indian publication and meanwhile Dawn published a really snobby and crappy review of the film. Seems like good symbolism in the movie went over the head of the dawn reviewer.