Just read about the difficulties faced by British Government of India in introducing and marketing Lipton Tea. It was some how conceived by Punjab’s population at earlier stages that tea is a harmful hot drink which can affect liver / jigar (specially of children).
In start they tried to distribute tea (free) at homes. A reRhi wala carrying Lipton tea bags, milk, sugar went to all the streets and prepare tea on stove (using kerosine oil). Kerosine oil (mitti ka tail) was locally used for two purposes. To light the laalteen and to burn the uplas It was some magical show for them to see stove running from kersine oil producing fire without smoke.
But the marketing was not successful considering the ‘garam taaseer’ of tea. So they came up with slogan ‘chaye, jo garmi main thandak pohnchaye’. But this was also useless as Punjab got many drinks for thandak(e.g. Lassi, Qulfa, Falooda, Saradai, Sattoo), etc. So they tried to get help from Peak freans biscuits by saying ‘Lot saheb’s biscuits’.
Peak freans biscuits created a softer corner and people started taking tea to their homes with biscuits (all free), but sooner they knew that biscuits are consumed by humans beings , whereas destination of Lipton tea is naala So, they came with new condition that peak freans will only be given to those who drink tea before the marketing team.
So, every culture got some resistance to accept new things. Foods, clothes, technology, etc.
Share with us such incident you observed or heard from your elders in accepting new things.
ta’ajjub hai…jo cheez goraa use kare vo Kharaab kaise ho saktii hai? aisaa hii to hamaaraa attitude hai na? Ghulaamii waalaa attitude! to phir, chai kiuN popular nahiiN huii thii?
kuchh kahnaa chaahtaa huN magar kah nahiiN saktaa kiuN k kahuuNgaa to BAN ho jaauuNgaa :D
HINT:
India meN Indira Gandhi kaa downfall emergency naafiz karne ke ba'd kiuN huaa thaa [she returned with a over-whelming majority a couple of years later]? :D kaun sii cheez ne aisaa change aayaa thaa...zabardast change! :D
India India’s state of emergency between 1975 and 1977 included a family planning initiative that began in April 1976 through which the government hoped to lower India’s ever increasing population. This program used propaganda and monetary incentives to convince citizens to get sterilized. People who agreed to get sterilized would receive land, housing, and money or loans.[SUP][20]](Compulsory sterilization - Wikipedia)[/SUP] Because of this program, thousands of men received vasectomies and even more women received tubal ligations. However, the program focused more on sterilizing women than men. An article in The New York Times titled “For Sterilization, Target Is Women” states, “There were 114,426 vasectomies in India in 2002-03, and 4.6 million tubal ligations, the analogous operation on women, though ligation is a more complicated operation.” [SUP][21]](Compulsory sterilization - Wikipedia)[/SUP] Despite the fact that sterilizing men is a more simple procedure, the government still chose to focus on sterilizing women instead.[SUP][20]](Compulsory sterilization - Wikipedia)[/SUP][SUP][21]](Compulsory sterilization - Wikipedia)[/SUP] Son of the Prime Minister at the time Indira Gandhi, Sanjay Gandhi was largely blamed for what turned out to be a failed program.[SUP][22]](Compulsory sterilization - Wikipedia)[/SUP] A strong backlash against any initiative associated with family planning followed the highly controversial program, which continues into the 21st century.[SUP][23]](Compulsory sterilization - Wikipedia)
It was some magical show for them to see stove running from kersine oil producing fire without smoke.
So, they came with new condition that peak freans will only be given to those who drink tea before the marketing team.