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*Originally posted by PyariCgudia: *
I mean, what is holding Pakistan back from doing well in this medium when its totally making progress elsewhere? Useless questions like this interest me.
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you know I some time ask myself the same question. Since the launch of TV network we made excellent dramas. From Waris to Unkahi to Tanhayan to Dhuwan to Paranda to Sawan to Behlawa and now Kahaniyan, Mehndi, Umra o Jaan Ada and god knows how many else briliant piecees of art has graced our entertainment industry and the work keeps changing (mostly in a better way) with time and improving.
POP industry, though took heavy demage at first, started late then died and got back up again only to become a phonome that it is today.
Movies themselves were excellent. Go back to 50's and moving up we got Neend, Anar Kali, Zarqa, Azadi, Kartar Singh, Yeh Aman and Weheed Murad flicks, Mohd Ali and Zeeba' time period, Babra Shreif and Jawed Sheikh and even in recent time Tere Pyaar Mein. On the whole if you look, the resume is quite good.
So what is the problem? quite many as every knows. Lack of talented and serious artists. Got load of artists who think of film industry as a part time job. Are we improving in this section? definatly not. How to improve? educate them and teach them films. Do we have an institute? finally....Yes.
Technology. Big problem that is eating the film industry inside out. Improvements? quite many. Last year's YDAKH and CIL and this year's list expands and hopefully in a two or more year the minumum requirement of a B grade film will 35mm cameras.
Sound is another technical default. New labs are being developed that ensures better (if not best) sound along with picture quality.
Alright now the consumer, the market, the audience. People have debated endlessly that why make the films better if there is no market for it. After all without money and profit how can any industry survive. My take is (like everyone else's) that people have had enough. Though, on weekends and Eid big and huge lines are to be seen outside theaters and only that's when these crap products recover their money, but that doesn't mean people are going inside to watch the film. Some gotta spend a day out, others gotta sit in air conditioned room for three hours with ear plugs and the rest are there for soliciting. But no matter what the reason it does show that even after the overwhelming load of foreign media through cable and stallite dish and the immense piracy of dvds and vcds, poeple are still willing to come to cenima houses and nothing IMO can change that. Now what if there was a qulity product available? what would be the response to that? to answer that YDAKH (though better only quality wise) has been on successful run for almost a year now and still running on a few cinema houses in Lahore, Rawalpindi, Karachi and other big cities.
It all boils down to the qulity of product and how to make reach to masses.