Off the net...
Finding Opportunities in Post-9/11 Pakistan
Growing Economy Sparks Return of Capital, Expertise
Washington Post Foreign Service
Monday, February 17, 2003; Page A27
LAHORE, Pakistan -- Terrorism, nuclear threats, a history of political turmoil and military rule -- when it comes to scaring off investors, Pakistan seems to have covered all the bases. Unless your name is Zia Chishti.
A U.S.-born Pakistani American entrepreneur who made a fortune in Silicon Valley while barely out of Stanford Business School, Chishti, 31, is now devoting his energies to building a new call-center company here that provides telephone services -- such as taking orders for merchandise -- for businesses in the United States.
So far, the bet is paying off. Operating from a seventh-floor office in this ragged, energetic city of 5 million people in Pakistan's Punjab region, the company uses satellite and fiber-optics technology to handle customer calls for about 50 U.S.-based clients, including a major newspaper and a toy company. (Chishti asked that the clients not be named, citing confidentiality agreements.) Chishti's call-center company, the first of its kind in Pakistan, employs about 150 people and is soon to be listed on the Karachi stock exchange.
"I've always had this glimmer in my eye about looking for opportunities back here," said Chishti, who wears his hair in a ponytail and divides his time between Lahore and Sunnyvale, Calif. "The business opportunity here, in my view, is unparalleled."
_ _ _"He attended the Lahore American School, then went on to Columbia University in New York, where he studied computer science and economics. After several years in investment banking, he attended business school at Stanford, where he developed an idea for a new product: clear-plastic teeth straightening devices.
Operating out of his dorm room, he founded a company, Invisalign, to manufacture the devices -- a process that relies heavily on three-dimensional computer modeling. To save labor costs, Chishti "outsourced" the modeling to Lahore, where he hired workers based partly on their ability to play the computer game Doom. The company went public and soon had annual revenue approaching $100 million.
Then came Sept. 11, 2001. Panicked at the idea of staying on in the country, the company's board insisted -- over Chishti's strenuous objections -- on moving the Lahore operation to Costa Rica. Chishti, who has since left Invisalign, described the pullout as "a horrible business decision" that left him with "a flaming ash-heap situation" in Lahore.
But out of the ashes has emerged a new company, the Resource Group, which Chishti and several Pakistanis -- two of them Harvard Business School graduates -- founded with $10 million in home-grown capital. (Chishti contributed $1.5 million.) To get things started, they acquired a controlling interest in a Los Angeles call-center company, Alert Communications, and began handling some of its clients through the same facilities previously used by Invisalign.
Such call centers are already a huge business in India, and Chishti's company follows the same approach. Its employees are coached to speak slowly and to identify themselves with names like "Bob" and "Elizabeth" to put American customers at ease.
Describing himself as a cultural straddler who is equally at home in Pakistan or California, where he likes to watch "The Simpsons" and ski at Lake Tahoe, Chishti insists that his investment in Pakistan's future is premised on sound business judgments. But he admits that personal factors also have come into play. "It's just kind of a salmon instinct," he said. "You're swimming upstream to where you started."
By John Lancaster