What in your opinion are some of the things which must be done for PIA to improve its image, as well as sustain itself as a profitable airline while expanding to more destinations?
The plight for PIA has been that it has periodically shut down locations which could be thriving markets, if managing and advertising is done properly. Namely Chicago, Houston/Dallas, Los Angeles/SFO. These markets host a good number of Pakistanis who would prefer to fly nonstop rather than take connections.
What are your suggestions?
Here’s what i propose:
-PIA has to reduce its “sponsored” staff and hire on merit and requirements. Bureaucracy should not be allowed to meddle in the management of the Airline.
-Do inter-audit, and narrow it down the core causes for PIA’s recent demise and deficit. And then work to resolve those shortcomings without being shy about them. Name names, point fingers, and shrink/retire personnel if it comes to that.
-Bring all current aircrafts to International standards and operate them all, utilize the full potential of available machinery and let it earn its keep. If it’s inoperable, sell it/lease it, if it sits it’s costing money hence negative equity.
-Introduce fares that are attractive and lure potential consumers.
-Improve inter-cabin service (although i must say, PIA is doing quite well on this front and their service is excellent for the fare paid minus the few exceptions where customers have a bad experience.)
-Discipline (This is like #1 factor for success. Maintain and keep to schedule, come rain or shine. You get the point…)
-Retire/sell, and obtain new aircrafts to replace the old aging Jumbo Combies, and 737s with the new ones.
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