To do the right thing, TLK bhai, has never made economic sense. If you want to give a gift to someone give it like you mean it. In my books it is totally immoral to give something that you know has changed 15 hands before coming to you and you know will change another 15 hands once you pass it forward. I’d rather sit down and spend 30 minutes to write up a personalized card rather than give out junk.
But this is ofcourse just my opinion.