The hype about gluten free diet and antioxidants have many similarities.
Both are based on many confusing and not proven benefits or effects and both have led people to spend money on scam products. If you have spare money, send it my way. PM me for how to transfer that money to my account anytime. 
Go ahead and read labels and claims of benefits on all 'over the counter medicines, supplements and dietary products without thinking. I am sure that makes sense to you. 