FINALLY a good article about south asian obsession with light skin

[Reha]

Re: FINALLY a good article about south asian obsession with light skin

@EDAL

I think there is some wisdom behind our mothers.

Now I was born and raised here in America, but even I think that typical “Indian color” doesn’t look nice.

Sometimes if you want an honest answer you can look to a child. My brother was looking at some pictures of one to two girls for marriage purposes on his laptop (he doesn’t want too but was kind of forced just to look), my sisters 4 year old son was sitting with him, and all of sudden he yells out “Mamoo she’s too brown” . At that moment my brother started laughing and he deleted the pics (its just wrong to do that).

Now my sister/her husband and their kids are all born in America, and neither have ever even been to Pakistan, there is no Way my sister would have taught him that, she would probably be quite angry if she heard that.

Your being raised in America has zilch to do with your mindset about skin color. Its all in your upbringing. Its as simple as that. What you were taught or shown is what you believe.

@Jolie

They do it in reverse fashion. A naturally wheatish Adriana Lima’s always duskified and presented as a burnt cookie for lingerie ads which reinforces media’s popular representation of dark = dirty/slutty. Thats also not good imo. But I feel VS is getting slightly better they’re beginning to accept their models’ natural skin tones even if they’re at the lighter end of the spectrum.

This is quite true. Fair = innocence. Dark = Sultry.

@S_Punk

^ Dirty/slutty is the wrong word, IMO.
Darker skin is associated in the fashion world of today as ‘exotic’/sexy/beautiful. Dirty/slutty would cause people to stop tanning. No one wants to be slutty.

Today…and this is not in our South Asian culture either. Its more in the Western. We still find light skin much more attractive than dark.