yup what Lusi said..
I dont know about European labeling specifics as well, my CPG work has been in North America. There are some huge issues with labeling here. whole grain, organic, low fat, fat free, etc etc, ripe for abuse, because of lax guidelines and then the ability of CPG companies to put whatever they can come up with on their containers.
Europe in general is much tougher from what I know, a good example of this is the shrinkwrap used on meats, veggies etc. the one in EU has specific guidelines on restricted substances, in US walmart started doing the same voluntarily a few years ago, not sure about others, have not checked up on that in a few years