^^
It is not as simple as Over the top reaction. Most of the Indian media is exploitative. Most of them are like the evening tabloids. They need sensationalism to beat the competition. And Zee news is the best example of this. They exploit everything, from the Indian cricket team to murder/ rape victims, H1N1, war, terrorism just to get ahead of the 100 or so other channels.
Before the tournament starts they increase viewership by crowning them kings. They play patriotic background songs and talk up the team's chances to unrealistic levels.
If the team wins the tournament then they increase viewership by playing the victory scenes over and over again for a lifetime.
If the team loses then they increase viewership by trashing their own pre tournament hype. They stand back and pretend as though all the hype was the team's doing and they are doing a public service by bringing the rich buggers down to earth.