I guess it’s the same issue of ignorance that we have in subcontinent between the two hanafi groups. Where both don’t value the wisdom and opinion of their own scholars and continue on fighting for the sake of it. I guess same thing with the pseudo-salafis.
For example: Suhaib Webb says:
"…I consider myself aspiring to be an Athari,…Ahl-Sunna are three:
Than Athari and their Imam is Imam Ahmed
The Ashari’s and their Imam is Abu Hassan al-Ash’ari"
The Maturidi’s and their Imam is Abu Masur al-Maturidi