I can't believe tat I am saying this but now a day the price tag of artificial is so high that actually it no loger make sense to buy artificial anymore. Also the craftman ship is just poor for these ready made sets you get from pace or liberty..very very cheap looking even if you have shell some serious dough on it. I do not know about the designers may be their stuff looks better...but seriously gold will most probably appreciatet with time where as artificial will get rusty. Kundan is a beautiful and classical option for budget conscious people.