In Bengali weddings (tho I think it’s getting rarer now) they have that ceremony beforehand called ‘gaye holud’ where they smear yellow paste all over the bride or groom’s face whilst force feeding them sweets. It’s something Hindus also do but I don’t think it has any religious significance (point is to make the person glow or something but really they just end up looking jaundiced). I think my brother and his other half might be doing this ceremony, tho there’s no way I’m actually gonna take part..