I most definitely want to go do the joint program now..only thing is Im thinking of the MSMR vs MBA (Masters of Science in Marketing Research) The thing is that with MSMR ..only very few universities offer it currently and our University has I guess found a niche on this, so I think its highly desirable at this moment. I would know more after I meet the director of the program. Highly competitive admission too.
when you say highly desirable, make sure your assertion is backed by industry stats and not just the fact that it's a "unique" or "cool-sounding" degree.
Many business schools these days offer a variant of their MBA degrees with different concentrations and they brand these degrees as an MS degree - however, I have witnessed students having to overcome the barrier of informing the potential employers what that MS degree is all about. MBA is a globally recognized professional degree and everyone knows what to expect of a graduate... but with a new MS degree, there is always going to be some work involved in permeating the information to the industry. I see this day in and out with my students in the MS program.