Cell phone users cross 46m
By Imran Ayub
KARACHI:** Cell phone subscribers crossed 46 million figure and officials as well as operators see it touching 50 million mark within next couple of months for the first time ever on continued popularity of the service across the country.**
Latest figures compiled by Pakistan Telecommunication Authority suggest cellular phone connections stood at 46.45 million by November 2006, which had crossed 41 million by the end of the first quarter of 2006-07.
“By November 30, 2006 total number of cellular subscribers stood at 46.45 million,” said a PTA official. “It reflects almost a 12 per cent growth in total cellular subscriber base from October 1 to November 30, 2006.”
He said during first five months of the more than 12 million new connections were sold out on the back of comparatively cheaper tariff offers due to rising competition among the cellular service providers.
“So there was over 27 per cent mobile density rate by November 2006,” said the PTA official. “Almost all the four major companies Mobilink, Ufone, Al Warid and Telenor grabbed better market share during the first five months of 2006-07, which also brought different tariff packages for the subscribers.”
The figures gathered by the telecom watchdog, shows by November 2006 Mobilink led the market share with 22.03 million subscribers followed by Ufone, which was serving to 9.6 million people across the country.
With the arrival of UAE-based Al Warid Telecom and Norwegian Telenor both competition and subscriber base grew at much faster pace, as the last year’s entrants attracted 7.3 million and 5.8 million subscribers respectively by the end of November 2006.
The PTA data says by November 2006 Paktel, which offers both AMPS (advanced mobile phone system) and GSM (global system for mobile communications) services enjoyed 1.4 million subscribers and the only AMPS service Instaphone had a share of 0.25 million by November 2006.
The cellular density witnessed phenomenal jump in the last two years as mobile phone grew by staggering 170 per cent during 2005-06, which outnumbered almost six-decade old fixed telephony service by more than 500 per cent in 15-year operations.
Analysts see growth in cellular subscribers in line with expectations, but say the current fiscal the mobile phone service providers may not witness such phenomenal jump in customers’ numbers, which have already reached to a higher level.
“The growth is likely to remain slow in percentage term during 2006-07,” said Anwaar Ahmed Khan, a telecom analyst at Capital One Equities. “The companies may enter into those areas where they have yet to initiate service, which would need network expansion and investment.”
He said a cutthroat competition was expected among the operators during 2006-07, after the mobile number portability (MNP) was implemented by all the six cellular operators across the country.
“The MNP would decide the real market leader,” said Khan. “After the MNP implementation the companies must have to improve their service quality to keep their subscribers intact.”
MNP is a system, which enables a mobile phone subscriber to carry the same number while changing the cellular mobile operator. The project, which requires Rs600 million, was earlier decided to implement in January 2006 but later the deadline was extended to November 2006. The service, however, is not in place yet and no new deadline has been announced.
http://thenews.jang.com.pk/daily_detail.asp?id=36616
Interesting.. Thats 28% of the country’s total population.
The number will cross 50 million in a few months.