Zubaida Apa's Gora Movement Ad

[muqawwee123]

Re: Zubaida Apa’s Gora Movement Ad

@Mezhgan

I find it a bit ludicrous to get all up in arms and blame the makers of these products and the companies that endorse them. Rather than blaming advertisers and companies for the their endorsement of skin whitening products and the prevalence of such products, people should look a bit closer to home.

The ultimate goal of companies is to sell a product and make a profit and as such, they market products which they believe the masses (read: society) will consume. If society was not fixated with skin whitening products, the marketing of such products would not be lucrative and companies would not make or market them. These companies are only pandering to a need in society. If the need and market for skin whitening products was not there, neither would these products or advertisements.

You mean ‘chaand ke ooper jaonga, chand si dulhan laonga’ syndrome?