http://www.blogcdn.com/www.engadget.com/media/2012/10/youtube-campaigns.jpg Trying to launch a concerted nonprofit video campaign can feel like tilting at windmills: you might have one moment of undivided attention from viewers before they’re off to watch cats and Nigerian pygmy goats.](http://www.youtube.com/watch?v=5IuRzJRrRpQ) Google wants to make the most of that time through its YouTube Campaigns initiative. The strategy brings on-video overlays and channel sections that show viewers both a progress meter for the campaign as well as a handy links to explore and share what they’ve found. If all goes well, charities and like-minded organizations get more donations and YouTube views, while we in the general public are reminded that there’s more to life than K-pop videos. It certainly beats manning the phones for a celebrity fundraiser.
Filed under: Internet, Alt, Google
https://www.youtube.com/watch?v=(http://www.engadget.com/2012/10/20/youtube-campaigns-lets-nonprofits-draw-our-interest/#comments)