Yahoo to acquire Tumblr in $1.1 billion cash deal

http://www.blogcdn.com/www.engadget.com/media/2013/05/tumblr-logo.jpg That cat’s out of the bag a day early, it seems. Yahoo’s board has approved a $1.1 billion cash deal to purchase the blogging site Tumblr, according to The Wall Street Journal. We were expecting Yahoo to announce the acquisition during tomorrow’s NYC media event – CEO Marissa Mayer may instead use the last-minute gathering to detail the company’s plans for integrating the popular platform.
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Source: Wall Street Journal (Twitter)