Would You Pay $30 to Watch a Theatrical Release at Home?

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The same-day-as-theaters video-on-demand release scheme that’s recently been embraced by IFC Films and Magnolia Pictures (and occasionally a few other, smaller outfits) is the best thing since Tivo. I’m an avid and frequent user. Yes, I know: movies are meant to be seen on a movie screen, etc. In principle I agree. But the choice between schlepping to a low-rent arthouse halfway across the city to watch, say, Red Cliff](http://www.moviefone.com/movie/red-cliff/27345/main), and sitting on my couch and watching it in glorious HD on my 52" screen (for the same price) is, I’m not really embarrassed to say, a no-brainer. This weekend, I watched the underrated Survival of the Dead](http://www.moviefone.com/movie/george-a-romeros-survival-of-the-dead/1420821/main?icid=movsmartsearch) in the comfort of my apartment. A few weeks ago, The Human Centipede](The Human Centipede (First Sequence) (2010) - Movie | Moviefone).

The mainstream theatrical release model is pretty entrenched, but given the rapidly expanding capabilities of home theater (3-D TV is practically here), it’s not surprising that studios and distributors beyond the indies would be hankering to experiment. And so it is, according to The Wall Street Journal](http://online.wsj.com/article/SB10001424052748704167704575258761968531140.html?m%20od=WSJ_latestheadlines). The latest proposal: theatrical releases in your home after 30 days, for $20 to $30 a pop. So, instead of going to the theater to see Clash of the Titans](Clash of the Titans (2010) - Movie | Moviefone) last weekend, you could have waited until Memorial Day and watched it at home, adding $30 to your cable bill.

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