Re: worldly notions/concepts and philosophical viewpoint
Hmmm… Difficult at the moment since I do not have the book with me right now.
Anyways, the name of the book is inspiration from Chomsky’s book with the same title. Chomsky talks about how mass media moulds individual’s thinking and particularly political and economic decisions e.g. consumption decisions. Excerpts from Manufacturing Consent, Noam Chomsky interviewed by various interviewers
. This thread is a very good example of Chomsky’s arguments: http://www.paklinks.com/gs/all-views/636333-marius-the-giraffe.html
Michael Burawoy actually spent a year working as labour at a factory and observing behaviors. His conclusions, from what I remember, were that capitalists use behavioral psychology and induce people to work for them or in your words be ‘loyal’ to their company through a system of control/rewards/punishment (need not be monetary) much in the way mass media controls peoples’ thinking. Such behavior may or may not make economic sense.