Swedish startup Memoto did well on Kickstarter – well enough to earn the company 11 times its funding goal, or $550,000 to drive the creation of its lifelogging camera. The small camera is designed to be worn on your person, features no buttons and takes pictures constantly while worn, but as of today it’s called the “Narrative Clip,” not the Memoto, as its creators rebrand to Narrative with $3 million in new funding. Both the rebrand and the new money will help Narrative expand on a global scale, the company says.