[http://www.blogcdn.com/www.engadget.com/media/2011/11/wpmarket.jpg](http://www.engadget.com/2011/11/21/windows-phone-marketplace-inches-over-40-000-app-mark/) Windows Phone [continues](http://www.engadget.com/2011/07/01/windows-phone-marketplace-now-populated-by-25-000-apps-speeding/) to shore up its app and game selection, hitting 40,000 apps in just over a year since its inception. Granted, there's still plenty of catching up to do before Microsoft's third way can go toe-to-toe with Android and iOS, but it's another (substantial) step in the right direction. According to *All About Windows Phone*, new content is now being added at the heady rate of around 165 apps per day, although it notes that a chunk of previously released apps are now non-existent, subtracting around 5,000 from the scores we have here. However, app devs have cranked it up a gear, adding around the same amount of new apps in only the last month -- presumably galvanized by Nokia's much-publicized WinPho [debut](http://www.engadget.com/2011/11/03/nokia-lumia-800-review/) and other [Mango-powered](http://www.engadget.com/2011/09/27/windows-phone-7-5-mango-review/) [delights](http://www.engadget.com/2011/10/17/htc-titan-review/) arriving in stores. Will it crack the 50k mark by the end of the year? We're sure Mr. Ballmer won't be betting against it.
*[Image credit: Jim Merithew/[Wired.com](http://www.wired.com/epicenter/2011/05/ballmer-skype-announcement/)*]
Windows Phone Marketplace inches over 40,000 app mark originally appeared on Engadget on Mon, 21 Nov 2011 12:38:00 EDT. Please see our terms for use of feeds.
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