Filed under: Hirings/Firings/Layoffs, GM
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With General Motors Global Marketing Chief [Joel Ewanick](http://www.autoblog.com/tag/joel ewanick/) shown the door on Sunday, a culture of constant change continues to grip GM’s marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships.
Ewanick and GM top brass have clashed in recent months over some of the marketing chief’s moves and style, even as the company empowered the former Hyundai marketing chief to overhaul the Detroit automaker’s creative and media-buying relationships, putting new shops in charge of handling GM’s vast $3 billion media budget.
"It has been a privilege and honor to work with the GM team and to be a small part of Detroit's turnaround. I wish everyone at GM all the best."
- Joel Ewanick
Ewanick’s departure was not friendly, say GM insiders. “I can tell you that he failed to meet the expectations the company has for its employees,” said GM spokesman Greg Martin. That is a highly unusual comment from a corporate spokesman.
GM sources are saying Monday that a key to Ewanick’s downfall was the way he handled recent big-money sponsorship deals with British soccer clubs Manchester United and Liverpool Football Club on behalf of Chevrolet. The deals, according to insiders, were not properly vetted inside GM’s processes. The term “serious breaches” are being thrown around GM today.
Ewanick Tweeted a short comment on Sunday: “It has been a privilege and honor to work with the GM team and to be a small part of Detroit’s turnaround. I wish everyone at GM all the best.”
“It’s odd the way this whole things has gone,” said one GM insider who asked not to be identified. “They let the guy completely overhaul the structure of the place, and then show him the door?” The same executive speculated, “So, now someone else will come in and probably want to do things his or her way, and then we will have more change and upheaval instead of doing what we need to do, which is hunker down and build these brands up in a coherent way so we can get off the tax-payer’s back.” The executive was referring to the the 26% government ownership of GM following the 2009 rescue of the company.Continue reading Why GM’s chief marketer was shown the door
Why GM’s chief marketer was shown the door originally appeared on Autoblog on Mon, 30 Jul 2012 16:27:00 EST. Please see our terms for use of feeds.
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