Re: why do you think it is
lack of qana-at,
thinking this life is everything,
and materialism and material success being used as determining factors of happiness.
ppl attribute happiness to things, if i do this I will be happy, if i do that i will be happy, if i have this I will be happy, if i have that that will be happy.
as spociety increasingly puts emphasis on materialism, thats what we use as a measure of success, and as people move up, they see more, want more.