Who Moved Apple’s Cheese? The Role Of The Knock-Off Effect In Innovation

Chris Hawker, the founder of Trident Design, LLC, has over 20 years of experience developing and commercializing his own and others’ inventions. His most famous product, the PowerSquid, was the subject of a six-part series published in TechCrunch called the Song of the PowerSquid. As the president/founder of Trident Design, LLC, I’ve been*inventingand commercializingproducts for 18 years, and all the successful ones get knocked-off.*

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