I will appreciate if everyone shares.
I will share of what i know best about.
Sufi Sunnis: The ultimate goal and pleasure is to have a harmony with creator and the way to achieve is through a sufi/shaykh then Prophet saw and finally Allah, and in the end one's own existence ceases.
Sunnis in General: Man is sent for a test in this world, his good and bad deeds will be judged and he will enter heaven or hell based upon his deeds.
Nicely said..... :) :)