Even Bollywood doesn’t pass up a chance to underline how socially responsible it is.
Recently, Vipul Shah was to shoot Aishwarya Rai Bachchan’s entry sequence for Action Replay, which is a holi song.
He had visualised the song as an exotic affair with lots of water and colour in every frame.
In fact, Vipul had prepared visuals of the song with a specialised camera. But the preparations were later called off.
When the filmmaker realised they should not waste so much water, given that the city was facing a water crisis.