Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Fiat
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There’s no question that Fiat’s “Seduction” ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot’s got everything: cars, sexy, funny… So what more could Fiat do with the ad? Pop-Up Video, of course!
The VH1 program was most popular in the late 90s, but was revived just a couple of months ago by the (ahem) music television channel. So Fiat handed its precious video over to VH1 for the full pop-up treatment, complete with random snippets of information about its production and such. Follow the jump to check it out, along with the press release and - just because we love our readers so much - a special bonus video from the Abarth PR crew.Continue reading VH1 does the Pop-Up Video thing with Abarth’s “Seduction” ad
VH1 does the Pop-Up Video thing with Abarth’s “Seduction” ad originally appeared on Autoblog on Thu, 08 Dec 2011 19:57:00 EST. Please see our terms for use of feeds.
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