Filed under: Europe, Technology, Videos, Hatchback, Mercedes-Benz, Electric
http://www.blogcdn.com/www.autoblog.com/media/2012/03/invisible-f-cell-628.jpg
Automakers are engaged in a constant struggle to get their products noticed. From clever advertising to sneaky movie deals and wild stunts, putting a vehicle in front of the public is the first step toward wrangling better sales figures. Mercedes-Benz recently took a different approach for the upcoming hydrogen fuel cell vehicle, the F-Cell. While the company rolled out a special version of the car in front of the public, it did its best to hide the hatchback behind a veil of special LED matting. The LEDs were paired to a Canon 5D Mark II on the other side of the car, which supplied video.
As a result, the LEDs project an image of what’s on the other side of the vehicle, making the F-Cell effectively invisible. Why hide a new car behind a curtain of techno wizardry? Mercedes-Benz wants to underscore the fact that the F-Cell is a zero-emission vehicle, making it practically invisible in terms of pollution. We see what you did there, Mercedes-Benz. Check out the video for yourself below.Continue reading Mercedes-Benz attempts to make an invisible car
Mercedes-Benz attempts to make an invisible car originally appeared on Autoblog on Tue, 06 Mar 2012 10:39:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments http://feedads.g.doubleclick.net/~at/7P6hns6Eep3tR3sN6ui5vLVCtCE/0/di
http://feedads.g.doubleclick.net/~at/7P6hns6Eep3tR3sN6ui5vLVCtCE/1/di
http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=Ll0bQnvROeM:Mn8zY0J42XI:wF9xT3WuBAs http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=Ll0bQnvROeM:Mn8zY0J42XI:V_sGLiPBpWU
http://feeds.feedburner.com/~r/weblogsinc/autoblog/~4/Ll0bQnvROeM