Filed under: Marketing/Advertising, Videos, Land Rover, Off-Road
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After 65 years of building globe-conquering luxury vehicles, Land Rover is proving that its off-road abilities are so well known that it doesn’t even have to feature a single vehicle in its advertising to convey its message. Rather than showing off a new model such as the 2013 Range Rover or the new 2014 Range Rover Sport, Land Rover’s Parkour Roam Free commercial instead shows a quartet of male parkour traceurs running, jumping and flipping around in the wilderness.
Despite not showing any of its products, Land Rover has managed to create a spot that is actually both entertaining and beautiful. Check out the video posted below, and then let us know in the comments whether or not you think such marketing can be effective.Continue reading Land Rover ‘Parkour’ ad shows off-road beauty without featuring a vehicle
Land Rover ‘Parkour’ ad shows off-road beauty without featuring a vehicle originally appeared on Autoblog on Wed, 01 May 2013 16:57:00 EST. Please see our terms for use of feeds.
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