Filed under: Convertible, Performance, Marketing/Advertising, Videos, Jaguar, Luxury
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With its new “Your Turn” global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You’ll also be seeing the new roadster on ESPN’s SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You’ll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.Continue reading Jaguar F-Type meets America in first TV spots
Jaguar F-Type meets America in first TV spots originally appeared on Autoblog on Wed, 15 May 2013 16:31:00 EST. Please see our terms for use of feeds.
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