Filed under: Government/Legal, Safety
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Drunk driving fatalities were on the decline in 2010, with 32 states, Washington, D.C., and Puerto Rico all reporting fewer deaths, according to new data from the National Highway Traffic Safety Administration. But the feds are still concerned about the 10,228 people killed in alcohol-related accidents.
NHTSA is launching a new ad campaign, called “Drive Sober or Get Pulled Over,” to help a nationwide crackdown on drunk driving this holiday season. We’ve got the first TV commercial after the jump, and it’s, well, creepy. “Night Ends For These Buddies” features a group of clearly intoxicated men getting busted while driving home from the bar, but the unnerving thing about the commercial is the ghostly appearance of uniformed police officers. The transparent cops are meant to convey the idea that “they’ll see you before you see them” - the scare-tactic message NHTSA wants to get across - but they also bring to mind police officers that were killed in the line of duty by drunk drivers.
Drunk driving is said to account for one out of every three traffic deaths, and it’s as serious a subject as there is. Which is why we wonder whether these ad campaigns are the right tactic? It seems like the “crackdown” on drunk driving](http://www.autoblog.com/2010/08/26/nhtsa-eight-percent-of-americans-admit-to-driving-drunk-in-past/) has achieved furniture-store-sale levels of permanence in our society, and if we’re really serious about eliminating drunk driving there are other ways to go about keeping drunks off the roads.Continue reading Feds release latest drunk driving stats, launch new campaign
Feds release latest drunk driving stats, launch new campaign originally appeared on Autoblog on Thu, 15 Dec 2011 09:30:00 EST. Please see our terms for use of feeds.
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