Filed under: Performance, Marketing/Advertising, Hatchback, Fiat
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What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has “tiger blood” flowing through his veins?
Yes, that’s right, Fiat has enlisted none other than Charlie Sheen to promote its Abarth-tuned version of the 500 here in the States. Sheen’s appearance in the commercial is brief, portraying himself hot-shoeing the small car around a palatial home - indoors, during a party, mind you - while under “house arrest.” Sheen, of course, is the former star of Two and a Half Men, who was reportedly the highest-paid actor on television before being fired for badmouthing the show’s creator last year. Sheen’s antics also included demanding a 50 percent raise and threatening a lawsuit against his employers, despite being hospitalized for substance abuse-related issues at least three times.
The Fiat 500 Abarth goes on sale this spring, while Sheen’s new FX series, Anger Management, premieres on Thursday, June 28 at 9 p.m.
To watch the new commercial, click past the jump.Continue reading Charlie Sheen injects some tiger’s blood into Fiat 500 Abarth
Charlie Sheen injects some tiger’s blood into Fiat 500 Abarth originally appeared on Autoblog on Thu, 01 Mar 2012 20:00:00 EST. Please see our terms for use of feeds.
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