Filed under: Marketing/Advertising, Videos, Crossover, Infiniti, Luxury
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Infiniti has loosed the hounds of advertising on behalf of its new three-row, seven-seat crossover, the 2012 JX. The four spots, set to run throughout NCAA March Madness, are focused on features like a novel Backup Collision Intervention System, live personal assistant and tri-zone entertainment. They aren’t the most creative spots we’ve ever seen, but they do a good job of showing a number of the CUV’s unique features while placing the vehicle in a luxury context.
Infiniti also teamed with GILT yesterday, the same luxury-minded e-tailer that sold Volkswagen Jetta sedans for $5,995 for a day back in 2010. This time, there was only one loaded JX35 up for grabs, but the lucky buyer got the luxury ute for half price: $27,425. Follow the jump to watch the ads and check out the press release.Continue reading 2013 Infiniti JX ad blitz to tip off with NCAA March Madness
2013 Infiniti JX ad blitz to tip off with NCAA March Madness originally appeared on Autoblog on Tue, 13 Mar 2012 14:58:00 EST. Please see our terms for use of feeds.
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