The people of Belgium have been left reeling by the first adult-only episode of the Smurfs, in which the blue-skinned cartoon characters’ village is annihilated by warplanes.
The short but chilling film is the work of Unicef, the United Nations Children’s Fund, and is to be broadcast on national television next week as a campaign advertisement.
Julie Lamoureux, account director at Publicis for the campaign, said the agency’s original plans were toned down.
“We wanted something that was real war - Smurfs losing arms, or a Smurf losing a head -but they said no.”
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