[http://www.blogcdn.com/www.engadget.com/media/2011/12/optimus-prime.jpg](http://www.engadget.com/2011/12/22/transformer-optimus-prime-wants-his-name-back-right-now-prefera/)
In a cunning bid to remind the adult world of its long-lost childhood, in which even the most vacuous fictional characters could somehow seem magical, Hasbro has suddenly decided to sue Asus over its ‘Transformer Prime’ b*****ng. It doesn’t matter that the Transformer Prime really does transform – you know, in real-life – or that it exists in a non-competing market, or that the latest Transformers movie was a complete waste of everybody’s time. Nope, Hasbro still feels the need to “aggressively protect its brands and products” from illusory enemies, and it’s fully prepared to threaten Asus with a sales injunction until some sort of conciliatory gesture appears on its bank statement. If this lawsuit takes hold – please, not another Düsseldorf – then we promise that our future children will never buy, watch or touch a single Hasbro product. Except maybe that R2-D2 version of Operation, which is pretty sweet.Transformer Optimus Prime wants his name back, right now preferably originally appeared on Engadget on Thu, 22 Dec 2011 05:04:00 EDT. Please see our terms for use of feeds.
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