I have been wondering about the amazingly high charges many boutiques are charging customers, especially those who live overseas.
After reading several posts here for the past few days (I am fairly new to this place), it occurred to me that apart from the possible reason of greed there could be another factor.
Citing an example from Gupshup, there is a designer who has a vendor who sells her clothes here and in other online venues. However, there is a third party who is a subvendor of the vendor.
So looking at the chain, the designer takes her cut on the clothes, the vendor takes another cut on top of that and then the sub vendor is taking her share too. By the time it reaches the customer, that poor person has had to pay commission to three parties for a suit.
I am also disappointed that there are designers who claim to get into the business because of their love of clothes and designing. That is not entirely true in my opinion because I am absolutely unable to find cheap simple suits online and someone actually told me it was because there wasnt really much of a profit margin in such clothes.
What I think designers fail to realize is the dollar store syndrome. A dollar store makes more turnover than higher end stores. Why? If an item is only a dollar, I will pick up ten items thinking..bus eyk dollar hee tho hai! I pay $10 and walk out happy and the bag of goodies I have. I walk into another store and see a pretty bracelet for $10. I put it down..“hai..dus dollars? bahout manga hai!!”
Start selling cheaper clothes with lower profit margins and you will get more sales and more business as the word goes around. For example, I live in a very small town where people are dying for clothing because we have so many get togethers. If a designer were to start selling simple reasonably priced clothing here, they would be winning the lottery because there are so many potential clients wanting a good deal.
Angel wings is selling casual chiffon tailor made outfits for $50. I am going to (hopefully) buy 4 outfits from her for $200. There are other boutiques selling much fancier stuff..all beautiful I agree, but I would much rather pay $200 for 4 outfits than just one which will only ever be worn once or twice.