Here’s an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.The Zaphat (pronounced like Zap Hat, not Zafat)is a new line of fashion apparel where the logo on the accoutrementacts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.In other words, when you wear a special hat, people can look at you with an app and see a Zombie instead of your head and then take a picture of you.