the word "fakhr" and it's pronunciation

Re: the word “fakhr” and it’s pronunciation

KKF aap ne Ghalib ke shair wali thread ko bhula kar usse bhi qareeb az marg kar dia hai.

http://www.paklinks.com/gs/culture-literature-and-linguistics/522829-nazar-lage-na-kahiin-can-you-explain-this-sher.html