There was none of the hoopla and eager anticipation that invariably accompanies the opening night of a fashion week as the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week commenced at the cusp of the Pakistan India World Cup semi-final in Lahore. Designers and fashion journalists had already given their ultimatum that there would be no showing (and certainly no viewing either) on the designated second day of the week that clashed with the epic match. And the spill-over effects of that nervous alacrity could be felt as the PFDC’s round three began in a rather damp manner.
http://www.voice.pk/entertainment-news/style-and-fashion/first-day-first-show-sunsilk-fashion-week/